This course integrates marketing research into strategic decision-making process in global business. The key areas are build on marketing thoughts and theories, methods and strategy alternatives for the businesses to adopt, and the implementation of strategic marketing management that contribute to strategic success of global businesses. The focus of this course will be on issues and research in commercializing new global products, venturing into international markets, sustainable business decisions, and ethical considerations in global marketing strategies.
- Teacher: Asmaul Husna bin Haris Fadzilah